She publishes pictures of her travels to Instagram, where she has amassed more than 130,000 followers. Her outfits always seem like they just stepped off the runway, and her makeup is flawless. She models, dances, and sings, but none of it is genuine.Rozy is a South Korean “virtual influencer,” a digitally created person who is so lifelike that people frequently think she is genuine.
One of her Instagram followers queries, “Are you a genuine person? “. “Are you an AI? or a machine?”Rozy is described by the Seoul-based business that produced her as a hybrid of all three who exists in both the physical and digital realms.According to Sidus Studio X’s website, she is “able to do everything that humans cannot… in the most human-like manner.”
That includes making a fortune for the business in the lucrative entertainment and advertising industries.Rozy has gained sponsorships and brand collaborations since her premiere in 2020. She has also debuted two singles and walked the catwalk in virtual fashion shows.
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She is not alone either.In a nation already fixated on unattainable beauty standards, the “virtual person” sector is expanding, ushering in a brand-new economy where the influencers of the future are never-aging, scandal-free, and digitally beautiful.Workings of virtual influencers
Rozy uses a CGI (computer-generated imagery) technique that is not brand-new. It is widely used by artists in the entertainment business today to create lifelike nonhuman characters for movies, video games, and music videos.
Influencers, however, have just lately been created using it.Sometimes, Sidus Studio X uses the technology to generate an entire image of Rozy, which is a good strategy for her Instagram pictures. Other times, while she is modelling clothing, it places her head over the body of a human model.
Using algorithms typically found in video games, South Korean retail chain Lotte Home Shopping built Lucy, a fictional influencer with 78,000 Instagram followers.Virtual influencers, like their real-life counterparts, gain a following through social media, where they publish snippets of their “lifestyle” and engage with their followers. In Rozy’s Instagram post, she is shown “flying” to Singapore and sipping wine on a rooftop while receiving compliments on her attire.
The interaction with an artificial human may seem strange to older generations. However, experts claim that younger Koreans, who are digital natives and spend a large portion of their life online, have taken notice of virtual influencers.A 23-year-old Incheon resident named Lee Na-kyoung started following Rozy approximately two years ago, believing that she was a real person.
A virtual connection grew as a result of Rozy following her back and occasionally commenting on her postings; this friendship has persisted even after Lee learned the truth.I don’t think of her as an AI; rather, I think of her as a real friend because we spoke like friends and I felt comfortable around her, Lee remarked.For the first time, Dior presents a runway show in South Korea.Lee said, “I adore Rozy’s stuff. “I can’t believe she’s an AI since she’s so beautiful.”
